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The 888 gaming brand is a well established leader in European facing online betting, but is a relative newcomer to the sports betting marketplace. 888 Casino has been in business since 1997 and is one of the largest in the world—the company claims over 25 million players worldwide since they’ve been in business. They’re listed on the London Stock Exchange and are well known among European sports fans due to their frequent sponsorships of events including football and snooker.

888 entered the sports betting business in 2008 by partnering with another large European facing sportsbook, Blue Square. Blue Square provides the linesmaking and other infrastructure services for 888 Sport. Some ‘sharp’ players may have issue with the fact that 888 doesn’t make their own lines but partnerships like this are common in the gaming industry. For most players, 888’s financial resources combined with Blue Square’s expertise in sports betting is a win/win.

The 888 Sport website follows the trend set by a number of top European books in that it emphasizes simplicity and ease of use over gimmicks and extraneous features. The design and layout of all of 888’s online properties are thematically similar so players familiar with their casino and poker offerings will feel right at home.


888 uses aggressive promotions and bonuses across all of their properties, and the sportsbook is no exception. The wide range of bonuses and promotions is such that they devote an entire section of their website just to keep track of them all. The most heavily promoted bonus for new players is a £20 no lose bet for new players. An entire subset of promotions is based on their name—for example, they award special prizes to football bettors for goals scored in the 88th minute. The 888th bet placed every day also wins a cash prize, and there are other variations on this theme. There are plenty of contests, tournaments, loyalty prizes like logo t-shirts, etc. None of the cash bonuses are especially generous, but if you’re a player that likes a never ending array of smaller bonuses 888 is right up your alley.


As with most European books, the biggest sport is football and 888 offers most major European professional leagues with live betting available on all but the most low profile events. Additionally, they offer the most popular sports among European bettors– US football (NFL and college), basketball, hockey, cricket, rugby, hurling, snooker, darts, boxing, MMA, cycling and motor racing. They have a limited selection of horse and dog racing betting available focusing exclusively on UK tracks.


888 accepts all of the wide variety of deposit options available to European residents including Neteller, PayPal, Click2Pay, Moneybookers, Visa, Mastercard, UKash, PaySafe along with country specific payment options. In addition, they accept deposits via Western Union and bank wire. Withdrawals are available via many of the same methods as well as bank wire and Western Union.


888 offers 24/7 customer service via email at support@888sport.com, telephone at 350 200 41387 (UK) and 0-800-096-4780.


888’s sports and casino betting is based in Gibraltar where they are licensed by the GRA (Gibraltar Regulatory Authority).


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