Anti-Obama Comedy Website Latest To Suffer Super Bowl Ad Rejection
Added on Jan 21, 2011 by Jack Thurman in
Go Daddy started the trend, adult dating website Ashley Madison jumped on the bandwagon and now even small web startups are milking the ‘banned Super Bowl ad’ angle for all the publicity they can get. The latest to claim that a commercial spot for the Super Bowl was rejected by Fox TV standards and practices is a website called “Jesus Hates Obama“, which sells t- shirts and other swag poking fun at the current President.
The site really doesn’t get into the specifics of their policy disagreements with Obama, though they offer this introduction:
Do we really believe that Jesus hates Obama? Of course not!
However we do believe in freedom…as in the freedom to make fun of the Obama Administration with novelty t-shirts. Check out our official ‘Jesus Hates Obama’ t-shirts today.
Our products may be a joke but so are the policies of this administration.
Obviously your take on this outfit and their shirts will depend on where you come down politically, but there was no shortage of anti-Bush swag during his administration so it goes both ways.
Seriously, I doubt that the site even approached Fox about airing a commerical–based on the look of their website, which is adequate but far from cutting edge, the $3.5 million price tag would have been a bit out of their range. Still, its been picked up by countless media outlets–some reporting it as ‘straight news’, others with a more tongue in cheek take, and others–like this one–that find the general phenomenon interesting. You have to wonder, however, how long the media will continue to ‘bite’ with the ‘rejected Super Bowl commercial’ angle. With so much money bet on Super Bowl games, I’m surprised that you haven’t seen an offshore sportsbook try this strategy. This one was a pretty easy sell since it has a fairly witty video and the overtones of partisan politics to get the attention of the media and general public.
And, in all fairness, despite being shot on a small budget their commercial is pretty witty and entertaining.